Humane America Animal Foundation Privacy Policy

Privacy Policy

Last Updated: September 1, 2016

Thank you for visiting this website ("Site"), brought to you by Humane America Animal Foundation("we", "us" or "our"). We respect your privacy as we know it is important to you. As such, we provide this "Privacy Policy" explaining our online information practices, including our use of cookies, and the choices you have regarding our collection and use of your information, including opting out of receiving marketing communications from us. By accessing, browsing, or using this Site, you consent to our Privacy Policy, and all of the data collection, use and sharing practices described below. We also encourage you to review our Terms of Use so you fully understand the rules for using this Site.

Information Collection and Use

Personal Information:
When you use this Site, we collect personal information which you choose to provide us such as your name, email address, phone number, etc. (collectively, "Personal Information"). We use the Personal Information you provide about yourself to fulfill your requests, such as sending you our newsletter, or responding to an inquiry about one of the hundreds of thousands of adoptable pets listed on our Site. We may also use your personal information to help us develop, customize, deliver and improve our services, content and advertising.

Usage Data and Site Activity:
We, and our "Partners", who include third party service providers, ad networks and platforms, sponsors, advertisers and marketing partners, may collect information regarding your actions when you visit this Site that does not personally identify you including but not limited to your IP ("Internet Protocol") address, location, browser type and language, device type, mobile carrier, mobile device’s unique identifier, time, date and duration of visit, referring web page, pages visited, click stream data, and the subject of ads clicked or scrolled over (collectively, "Usage Data"). This Usage Data enables us and our Partners to analyze trends, understand usage behavior on our Site, enhance your browsing experience on our Site, serve you more useful and relevant ads, and measure the effectiveness of ad campaigns.

This information is collected through cookies, web beacons, and other tracking technologies. Please see the "Cookies & Interest-Based Advertising" section below for more on how we collect and use this information.

Personal Information You Make Available to Others
By using the Site, you may make certain of your Personal Information available to others. For example, when you post a comment or a photo on the Site, other users may see your name and other information that you choose to make available to others.

Who Do We Share Your Information with?
Personal Information
From time to time, we may establish a business relationship with Partners whom we believe trustworthy and who have confirmed that their privacy practices are consistent with ours. We may share Personal Information about you with our Partners that we have retained to perform certain business-related functions on our behalf, including but not limited to:
* email service providers when you sign up for our newsletter or other communications
* donor management software providers when you make a donation to our charity to help animals in need (thank you, by the way!!!)
* our animal loving sponsors when you opt-in to receive communications from them
* other companies who offer services such as research and analytics, hosting websites, fulfilling transactions, maintaining databases, providing technology services and platforms, processing payments, and hashing/anonymizing information

We only provide our Partners with the information necessary for them to perform these services on our behalf. Each Partner must agree to use reasonable security procedures and practices, appropriate to the nature of the information involved, in order to protect your Personal Information from unauthorized access, use or disclosure. Partners that we share your Personal Information with are prohibited from using your Personal Information for purposes other than those requested by us.

We will not disclose Personal Information to third parties, including for their direct marketing purposes, without your consent, except as explained in this Privacy Policy.

Usage Data:
We may share Usage Data which we automatically collect about your activities on our Site, including data from our cookies and other tracking technologies, with our Partners and other third parties. We may also share aggregated, anonymized information with our Partners and other third parties. However, in such cases, your Usage Data is aggregated with the Usage Data of others and does not identify you individually.

It’s possible that someday this Site could be sold or acquired by another organization. In the event that were to happen, the personal and non-personal information we collect would be transferred to the new owner.

Cookies and Interest-Based Advertising
Your experience with this Site is extremely important to us. We want you to love this Site and truly enjoy using it, and in order to provide you the best possible experience, this Site, like many websites, uses "cookies", which are small text files that we and our Partners may place on your computer or mobile device that store your preferences. These cookies do not store personal information such as your name, email address or telephone number.
In addition to using cookies to provide functionality, improve user experience and analyze performance of our Site, we may also use cookies, web beacons or other tracking technologies to:
* gather Usage Data and other information about your activities on this Site and other websites in order to provide you with targeted advertising and other content on this Site and other sites based upon your browsing activities and interests, a set of practices often referred to as "interest-based advertising". This enables us to show you ads that are more relevant and interesting to you
* limit the number of times you see an ad
* measure the reach and performance of these ads

We use Google Analytics on the Site to collect Usage Data, to analyze how users use the Site, and to provide advertisements to you on other websites. For more information about how to opt out of having your information used by Google Analytics, visit
Our Partners may also use cookies, web beacons or other tracking technologies for these same purposes as well. They may also collect information about your online activities over time and across different websites and other online services. The use of these technologies by Partners is subject to their own privacy policies and is not covered by this Privacy Policy.

Want to learn more about cookies? See this piece on cookies from the Interactive Advertising Bureau (IAB). Your browser is probably set to accept cookies. If you choose to use this Site without blocking or disabling cookies, you agree to our use of these cookies. If you prefer not to receive cookies, you can change the configuration of your browser to refuse cookies (just check your browser or device for instructions on how to do this). It is possible that some areas of this Site will not function properly if you have refused or deleted our cookies.

Our systems do not recognize browser "Do Not Track" signals, but several of our Partners who utilize cookies on our Site enable you to opt out of targeted advertising practices. If you want to learn more about interest-based advertising, please visit the Digital Advertising Alliance at and Networking Advertising Initiative at To opt-out of this type of interest-based advertising, see the "Opt-Out" section below.

Managing Your Information Preferences
You can review, correct, update, or change your Personal Information or opt out of receiving certain emails by changing the relevant setting in your account or by emailing us at You are able to opt out of receiving marketing emails from us (described below), however, you cannot opt out of receiving all emails from us, such as emails about the status of your account or information.

How Do You Opt-Out of Receiving Marketing Communications from Us?

Was it something we said?! No sweat. We understand.
You can opt-out of receiving any emails and communications from Humane America Animal Foundation directly from any message you receive from us. Just look for the "unsubscribe" link in every email.

Finally, it is important to note that in most cases opting out drops an "opt-out cookie" on your browser. As a result, if you delete, block or otherwise restrict cookies or use a different browser or device, you’ll need to renew your opt-out choice.

Security – How Do We Protect Your Information?
We protect account information by placing it on a secure portion of our Site that is only accessible by certain qualified employees. Unfortunately, however, no data transmission over the Internet is 100% secure. While we strive to protect your information, we cannot ensure or warrant the security of such information.

Links to Other Websites
Our Site may provide you with the ability to log into, share content, "like" or otherwise interact with third party social media sites, including but not limited to Facebook, Twitter and Pinterest. We may also provide you with general links to third-party websites. We have no control over information that is submitted to, or collected by, these third parties. Your use of these websites is subject to the third parties’ privacy policies, and you should become familiar with the third party sites’ privacy policies before visiting or interacting with these sites.

Children's Privacy
The Site is intended for users who are 13 years old or older. We do not knowingly collect Personal Information from children under the age of 13. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records.

Processing in the United States
Please be aware that your Personal Information and communications may be transferred to and maintained on servers or databases located outside your state, province, or country. If you are, located outside of the United States, please be advised that we process and store all information in the United States. The laws in the United States may not be as protective of your privacy as those in your location. By using the Site, you are agreeing to the collection, use, transfer, and disclosure or your Personal Information and communications will be governed by the applicable laws in the United States.

Changes to the Privacy Policy
We reserve the right to modify this Privacy Policy at any time. We will inform you of any such modification by posting the revised Privacy Policy on the Site. Those changes will go into effect on the "updated" date shown in the revised Privacy Policy. Any such modified policy will appear at this URL. Your continued use of this Site shall constitute your acceptance of the modified Privacy Policy.

I Have Questions! Who Do I Ask?
If you have any questions or concerns, please contact:
Humane America Animal Foundation  
310 N. Indian Hill Blvd., #800 
Claremont, CA 91711

You can also send an email to:


This Privacy Policy (this “Privacy Policy”) describes Trail Software’s (d/b/a Kindful) (“Trail Software”, “Kindful,” “we,” “us,” or” “our”) collection, use, and disclosure of “personal information” that may be collected by Kindful anytime you (“you” or “user”) visit our website, [] (this “Site”). “Personal information” means information about an identifiable individual who can be directly or indirectly identified, which does not include information of an aggregate or anonymous nature where a specific individual or individuals cannot be identified.


This Privacy Policy is applicable only to this Site and does not apply to any third party websites or to other companies or persons. This Site may contain links to, and media and other content from, other sites. Because of the dynamic media capabilities of this Site, it may not be clear to you which links are embedded in this Site and which are embedded in third-party media or content. Kindful cannot and does not guarantee the privacy policies and practices of any third party. Kindful does not control, operate, or endorse any information, products, or services of any third-party websites that may be reached through links from this Site. The use of any personal information provided by you to such third party will be governed by that party’s privacy policy. If you are unsure whether a website is controlled, affiliated, or managed by Kindful, you should review the privacy policy at each linked website to determine how that site treats your personal information.

TRAIL SOFTWARE MAY CHANGE THIS PRIVACY POLICY FROM TIME TO TIME. THE REVISED POLICY WILL BE POSTED ON THIS SITE. Your continued use of this Site after Kindful posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy and your consent to Kindful’s collection, use, and disclosure of your personal information according to the terms of the updated Privacy Policy. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes. This Privacy Policy was last revised on July 1, 2019.

Information we collect and how we may use it

If you are a customer of Kindful, we collect certain information about you in order to provide you with our donor management system and/or online payment service (the “Service”). When you register for the Service we will request some personal information such as your name and email address, and information about your organization such as the name of your organization, Tax ID, mailing address, and tax designation. Furthermore, if you are opening a merchant account, Kindful may also obtain information about you from third party sources, including, without limitation, consumer reporting agencies. This information is used to contact you about the services on our Site for which you have expressed an interest. As part of the Service, we may also collect donor information on behalf of your organization. Except as may be expressly set forth herein, we will not use any donor information collected on your behalf for any purpose other than to provide the Service. Any tax or financial information we collect is used only to bill you for the Service. If you purchase the Service by credit card, this information will be transmitted to our credit card merchant account provider, and may be forwarded to your credit card provider. We do not store credit card information.

If you are a donor for a Kindful customer, we collect certain information from you in order to process your donation (“Donor Information”). Kindful will use Donor Information during the course of providing the Service to such Kindful customer. Kindful may also use Donor Information at an aggregate level for internal business analyses and fraud prevention. During the course of providing the Service to Kindful customers, Kindful may disclose Donor Information to banks, processors, card associations, and other financial institutions that are involved in the course of processing or screening the transaction applicable to the Donor Information.

We may use personal information for internal purposes to provide you with other products and services, or to contact you regarding administrative notices or communications relevant to you on this Site. In addition, we may use personal information to provide or improve products or services that you have requested.

Please note that personal information does not include “aggregate” information, which is data we collect about a group or category of users, from which individual identities or other personal information has been removed. This Privacy Policy in no way restricts or limits our collection, use, or our ability to sell such aggregate information.

Additional Limits on Use of Google User Data: Notwithstanding anything else in this Privacy Policy, the following types of your Google data will be subject to these additional restrictions:

  • We will only use access to read Gmail message bodies (including attachments), metadata, headers, and settings to display emails to authorized users of Kindful and will not transfer this Gmail data to others unless doing so is necessary to provide and improve these features, comply with applicable law, or as part of a merger, acquisition, or sale of assets.

  • We will not use this Gmail data for serving advertisements.

  • We will not allow humans to read this data unless we have your affirmative agreement for specific messages, doing so is necessary for security purposes such as investigating abuse, to comply with applicable law, or for our internal operations and even then only when the data have been aggregated and anonymized.

When we disclose your information

Kindful takes your privacy very seriously. The information we collect is used to provide the Service, and, in general, is not shared with or sold to other organizations for commercial purposes. However, there are times when it may be advantageous for Kindful to make certain personal information about you available to companies that Kindful has a strategic relationship with or that perform work for Kindful to provide products and services to you on our behalf. These companies may help us process information, deliver products or services to you, provide customer service, manage and enhance user data, assess your interest in our products and services, or conduct user research or satisfaction surveys. We may also disclose your personal information, if you have authorized us to act on your behalf to initiate the creation of a merchant account for the purpose of accepting donations by credit card.

At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.

In addition, Kindful may sell, transfer or otherwise share some or all of its assets in connection with a merger, acquisition, reorganization or sale of assets, or in the event of bankruptcy. In such an event, personal information may be one of the assets transferred.

How we protect your personal information

Kindful takes precautions to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission that can be guaranteed against any interception or other type of misuse.

You can help us by also taking precautions to protect your personal data when you are on the internet. Do not share your registration information with anyone, and make sure you use a secure web browser.

Accessing your information

This Site may contain web pages through which you can correct or update some of the personal information you have provided to us. Kindful will make a good faith effort to make requested changes and correct your data if it is inaccurate or delete the data if we are not required to retain it by law or for legitimate purposes.

Cookies and other technologies

To make this Site more useful to you, we automatically gather general statistical information about this Site and its visitors, such as IP addresses (and information tied to IP addresses, such as screen size, color depth, language, java enabling, flash version, page title, host name, referring source, and page path), browsers, pages viewed, number of visitors, services purchased, etc. In doing so, we do not reference you by name, email, mailing address, or any similar personal information. We use this data in the aggregate to learn about our visitors and to improve our ability to cater to their needs. We may use third party vendors to gather general statistical information about this Site and its visitors as well as to perform certain services on behalf of this Site, such as hosting this Site, designing or operating this Site’s features, or performing other administrative services. We may provide these companies with access to your personal information to carry out the services they are performing for you or for Kindful.

As part of our service, we also use cookies to store and sometimes track information about you. A “cookie” is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. Generally, we use cookies to remind us who you are, to give you easier access to repeatedly used account information, to gather statistical information about usage, to research visiting patterns, and to help target advertisements based on user interests. In some instances, our partners and advertisers appearing at this Site may use their own cookies. Your web browser settings, which you may change at any time, determine if and how a cookie will be accepted. By changing those settings, you can accept all cookies, be notified when a cookie is set, or simply reject all cookies. If you decide to reject all cookies, please be aware that you may be required to re-enter your information more often and certain features of this Site may be unavailable to you.

Your California Privacy Rights

Residents of the State of California, under a provision of the California Civil Code, have the right to request from companies conducting business in California a list of all third parties to which the company has disclosed personal information during the preceding year for direct marketing purposes. Alternatively, the law provides that if the company has a privacy policy that gives either an Opt-out or Opt-in choice for use of your personal information by third parties (such as advertisers) for marketing purposes, the company may instead provide you with information on how to exercise your disclosure choice options.

Kindful qualifies for the alternative option; it has a comprehensive privacy policy and provides you with details on how you may either Opt-out or Opt-in to the use of your personal information by third parties for direct marketing purposes. Therefore, we are not required to maintain or disclose a list of the third parties that received your personal information for marketing purposes during the preceding year.

If you are a California resident and request information about how to exercise your third party disclosure choices you must send a request to